Working with CANTEEN Edinburgh healthy food delivery
1. Brief and storytelling
Recently I help to create a series of images and videos for a Scottish, Edinburgh based healthy office catering brand’ Canteen’ . Client wanted a series of images and videos to raise engagement. Imagery resembled an ‘office’ environment and created a feeling of a lunch break in a busy agency/office. My job as a commercial photographer/ Art director was to create the set and match it to the food.
Photography is more than just capturing a series of images; it is about telling a story through visuals. As a photographer working with a healthy food delivery brand, your role is to showcase the brand's culinary creations in a way that engages and entices the audience. Each photograph must be meticulously composed, considering lighting, angles, and props, to evoke the desired emotions and cravings.
2. Styling and Presentation:
In the world of food photography, styling and presentation play a crucial role. As a photographer, you work closely with food stylists to ensure each dish is presented in its most appealing form. Attention to detail is key, from arranging ingredients in a visually pleasing manner to garnishing dishes to enhance their aesthetic appeal.
3. Showcasing Freshness and Quality:
One of the core aspects of a healthy food delivery brand is the emphasis on fresh, high-quality ingredients. As a photographer, your challenge is to capture the freshness and vibrancy of each ingredient, highlighting their natural beauty. From showcasing the crispness of vegetables to the juiciness of fruits, your photographs should convey the brand's commitment to quality and nourishment.
4. Creating a Visual Brand Identity:
In a crowded market, a healthy food delivery brand requires a cohesive visual brand identity to stand out. Your photographs contribute significantly to building this identity by maintaining consistency in style, colour palettes, and overall aesthetics. By creating a recognizable and visually appealing portfolio of images, you help establish the brand's presence and attract customers.
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